From a near-empty Facebook to 132,000 people reached in a single quarter.

We took AC98's online presence off the owner's plate entirely. First we built the foundations that weren't there — set up the Google Business Profile so AC98 could show up on Google and the map, and launched an Instagram presence to sit alongside Facebook. Then we ran the content engine: every week we planned, wrote, designed and scheduled posts built around what AC98 actually does — real jobs and real rigs (the Kenworth T909, the C16), early-morning haulage, driver culture, and local landmarks people recognise, like the Hawke's Bay Expressway widening project.

We mixed it with genuinely useful, search-friendly education — what actually makes a load "oversized" in NZ, what goes into an oversize permit — and turned five-star customer reviews into posts. 30 posts in the quarter, roughly ten a month. The owner saw every one before it went live, approved it, and kept driving.

All of it points somewhere worth landing: the AC98 website we built — fast, hand-coded, and designed to turn a visit into a phone call or a quote request.

The growth hasn't stopped at the quarter's edge. By 8 October the Facebook page had 3,008 followers, up from 116 when tracking began at the end of April and 477 at the end of June, including a jump of nearly 1,900 in a single week in mid-August. The consistent presence is flowing through to search too: AC98's website appeared in Google results 771 times in the first 19 days of July — more than double the whole of March (333), and climbing every month in between. When customers search the owner by name, AC98 is the first result on Google. And with organic search now the site's single biggest traffic source, the growth isn't rented from an ad budget — it's owned.