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Web Design & Build — Napier & Hawke's Bay

Websites from $500.
Built to be found, not just seen.

A fast, modern, mobile-first site with the search and AI foundations built in from day one — not sold back to you as a monthly retainer afterwards. Fixed price, live in weeks.

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The Problem

Most small business websites are brochures nobody finds.

The usual story goes like this. You pay for a website. It looks fine. It goes live. Nothing happens. Then you are told you need SEO on top, at a monthly rate, to fix the thing you just paid to have built.

That sequence is backwards. Search structure, page speed, mobile layout, schema markup and Google Business Profile setup are not an upgrade — they are what separates a website from an expensive brochure. They cost almost nothing extra to do at build time and a great deal to retrofit later.

So we do them at build time and include them. Every site we build ships with the SEO foundations, the Google Business Profile set up, and the AI-search markup that lets ChatGPT and Google's AI answers actually read and cite your business. No separate retainer.

What every build includes

  • Copywriting — we write it, you approve it
  • Custom design on your brand, mobile-first, fast on a phone on rural data
  • SEO foundations — structure, titles, speed, schema, sitemap
  • Google Business Profile setup so you show in the map pack
  • AI search (GEO) markup so ChatGPT and Google AI can read you
  • Contact forms that actually reach you, and analytics that make sense
  • A written brief before, and an outcome summary after
$500
Builds start here — fixed price, quoted before we start
2–4 wks
Typical time from sign-off to live
#1
Where our last Napier build ranked, days after launch
You own it
Your site, your domain, no lock-in
Proof

What the last Napier build actually did.

Containers Hawke's Bay sells and hires shipping containers out of Napier — a considered purchase people research hard before they buy, and a market where the old site was losing enquiries to a phone-tag quoting process.

We rebuilt it with a custom instant-quote configurator, so a buyer prices their own job on the spot instead of waiting for a callback. Search structure and Google Business Profile were set up as part of the build rather than afterwards.

Days after launch it was #1 on Google for "containers hawkes bay", impressions had tripled, and it had produced six enquiries in the first five days.

"Overhauled our website and am getting much more engagement. Great work!" — Lisa, Containers Hawke's Bay

Read the full case study
#1
On Google, days after launch
3×
Google impressions
6
Enquiries in the first five days
Custom
Instant-quote configurator built in
What It Costs

Fixed prices. Quoted before we start.

from $500 — Website Design & Build

Copywriting, design, mobile-first build, and the search and AI foundations included. Google Business Profile set up alongside it. Live in weeks.

from $1,500 — Custom Tool & App Build

Quote calculators, booking systems, client portals, internal dashboards. The tech big firms have, sized for a small business.

from $399/mo — Social & Content

The one thing we run monthly. Done-for-you posts and video across Instagram, Facebook and Google Business, with local SEO folded in.

Every project includes a written brief and an outcome summary. No surprises, no hourly creep.

FAQ

Web design questions.

How much does a website cost in Napier?
Builds start from $500. That is a fixed price quoted before anything starts, not an hourly estimate that grows. The price includes copywriting, design, mobile-first build, Google Business Profile setup, and the SEO and AI-search foundations — there is no separate SEO retainer bolted on afterwards. Bigger builds with custom functionality, like a quote calculator or a booking system, are quoted after a free scoping call.
How long does a website take to build?
Weeks, not months. A straightforward business site is typically live in two to four weeks from the point we have your content and sign-off. Custom functionality adds time. The main thing that slows a build down is waiting on photos and copy approvals from your end, which we will tell you about up front.
Do I own the website when it is finished?
Yes. You own the site, the domain and the content. There is no proprietary platform holding it hostage and no lock-in contract. If you want to take it elsewhere later, you can — we would rather earn the next job than trap you into it.
Will my new site actually rank on Google?
It is built to. Structure, speed, mobile, schema markup and page titles are done properly from day one rather than retrofitted, and your Google Business Profile is set up alongside it. Containers Hawke's Bay hit #1 on Google for their main term within days of launch and had six enquiries in the first five days. That is not typical of every build, but it is what building it right makes possible.
Can you build a quote calculator or booking system?
Yes — that is a good part of what we do. Instant-quote configurators, booking systems, client portals and internal dashboards. The Containers Hawke's Bay site has a custom container-quote configurator that prices a job on the spot instead of making people wait for a callback. Custom tool builds start from $1,500.
What about AI search — do I need to worry about that?
Increasingly, yes, and almost no local sites are ready for it. Around one in five Google searches now returns an AI-generated answer, and ChatGPT, Perplexity and Gemini can only recommend businesses whose websites they can actually read. We build that in as standard: schema markup, AI-crawler access, entity consistency and FAQ-structured content. You can test your current site free on our AI visibility check.
Do you do redesigns, or only new sites?
Both. A lot of the work is rebuilding a site that was fine five years ago and is now slow, hard to update, or invisible on a phone. We will look at what you have first — if it can be improved without a rebuild, we will say so rather than sell you a new one.
Do you work outside Napier?
Yes. Napier and Hastings are home and a lot of the work is local, but website builds do not need proximity — we work with clients across Hawke's Bay and nationally over calls and shared docs. The local advantage matters most for Google Business Profile and local search, which is a different service.
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