What does this AI visibility check actually test?

Six technical signals that decide whether AI search tools can read and cite your site: whether robots.txt blocks GPTBot, ClaudeBot, PerplexityBot or Google-Extended; whether you have Organization or LocalBusiness schema markup; whether you have FAQ-structured content; whether you have an llms.txt file; whether the page has a title, meta description and H1; and whether contact details appear on the homepage.

Is the AI visibility check free?

Yes, completely free with no signup. Enter a website address and you get the full result, including every finding and what to do about it.

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Can AI search actually read your website?

Q: Does this tell me if ChatGPT mentions my business?

No, and that is deliberate. Asking an AI tool live gives a different answer each time it runs, so it is unreliable as a measure. This check tests whether AI systems can read and understand your site at all, which is the part you control and the part that has to be right first. Checking whether specific AI tools currently name your business is part of the AI Opportunity Audit, done by hand with prompts a real customer would use.

ChatGPT, Claude, Perplexity and Google's AI answers can only recommend businesses they can read. This checks the six technical signals that decide whether yours is one of them — and tells you exactly what's missing.

Your AI readiness score

Want these fixed?

Send me the full fix list for this site — what to change, in what order, and which ones are a five-minute job. No charge, no pitch deck.

What this checks

Six signals, and why each one matters.

AI crawler access. Many NZ sites accidentally block GPTBot, ClaudeBot, PerplexityBot or Google-Extended in robots.txt — often added by a plugin or a previous developer. If a tool can't read your site, it can never cite you. This is the most damaging problem on the list and usually a one-line fix.

Schema markup. Structured data tells AI systems what your business is, where it operates and what it sells, instead of making them infer it from your page copy.

Question-shaped content. AI answers are assembled from text that answers questions. Pages of marketing copy get skipped; a well-marked-up FAQ gets quoted.

llms.txt. An emerging standard — a plain-language summary of your business for AI systems. Almost nobody in New Zealand has one, which is exactly why it's worth adding.

Page fundamentals and contact details. Title, description, H1, and a phone number and email that match what's on your Google Business Profile. These are how AI tools confirm you're a real, locatable business.

If you want the longer version, we wrote it up here: how to check if your business shows up in AI search.

FAQ

Questions about this tool.

Does this tell me if ChatGPT mentions my business?

No — and that's deliberate. Asking an AI tool live gives a different answer each time it runs, so it's unreliable as a measure and would tell you something different tomorrow. This checks whether AI systems can read and understand your site at all, which is the part you control and the part that has to be right first. Checking whether specific tools currently name your business is part of the audit, done by hand with the prompts a real customer would type.

Is it really free?

Yes. No signup, no email required, and you get every finding in full — not a teaser with the useful parts hidden. If the results are all green, you don't need us, and you'll know that in five seconds.

Do you store my website or my details?

No. The check runs, returns the result to your browser, and nothing is written down. We don't ask for your email to run it.

My score is low. Is that expensive to fix?

Usually not. The highest-impact item — unblocking AI crawlers in robots.txt — is a one-line change. Schema markup and FAQ structure are a few hours of work on most small business sites. These are technical fixes, not an ongoing retainer.

Know what's broken. Now get it fixed.

The AI Opportunity Audit covers everything on this page plus the things a script can't check — whether AI tools actually name you, and who they name instead.

Book an AI Audit